This is why it’s especially important they receive a newsletter. Keep frontline and office workers alignedįrontline workers often do not have access to information as easily or as immediately as in-office workers. It’s also possible to track the open rate and see who has read the email (various specifications are possible, in terms of department or location) and when. With Sociabble, you can encourage employees to access a survey to give their feedback, or to share content on their own social media directly from the newsletter, creating real engagement. This is why it’s important to always include a call to action within newsletters, in order to engage employees even further. Which means they understand it, they remember it, and, if possible, they even give feedback. Reading a newsletter is definitely desired, but the real objective behind that is that employees engage with the content. department, geography, level of hierarchy, etc.).
With Sociabble, the employee platform, for example, you can generate newsletters very quickly, and customize them in order to adapt to employees’ needs.įor reoccurring newsletters, it is also possible to automate the sending of a formatted letter, to the whole company, or targeting of a specific audience (i.e. The added value for them is to always be current with the latest news. You also want them to be aware of what’s going on in the ecosystem they work in, including competitive analysis, new rules and regulations, and new industry developments in general. Of course, you want your employees to be up to date on all important news of the company, but not only that. So newsletters are theoretically a good thing to have, but what specific, tangible benefits will companies get from them? There are three obvious gains an organization can make if sending out effective and engaging newsletters now, and ensuring that their workforce is reading them. What are the benefits of an employee newsletter? It remains an essential conduit for updates, and an effective way, if executed properly, of sending out an employee newsletter.ģ. No, it should not be the only one, but nor should it be overlooked or underestimated.
The employee newsletter is a great way of consolidating information and putting it in one practical place for employees to find, as they will all have their own way of seeking out what they need. But that being said, they play a very important role.Įmployees are often bombarded by information from all sorts of different channels, and it’s easy for critical details to slip through unnoticed. It’s important to remember that the employee newsletter is just one tool in your communications tool box-they aren’t enough on their own. Why should your company have an employee newsletter? Without engagement, nobody will ready anything! 2. Which is why it’s crucial to remember: the purpose of an employee newsletter is not just to inform, but also engage. This makes distribution easy, but it comes with a common problem: employees already receive too much information via email, and these documents are often ignored. Today, employee newsletters are more often digital, and sent via email as part of a group message. It often complements other communication tools as well, and it used to be an actual paper document distributed to employees to keep them updated and aware of events going on at the organization. What is an employee newsletter?Īn employee newsletter is a means of internal communication commonly used by companies. The digital missives of today can be just as important as the paper photocopies that were deposited in the employee mailboxes of yesterday.īut one challenge that also remains: How can you be sure employees are actually reading them? How can you make your employee newsletters more relevant, engaging, and maybe even fun? We’ll discuss all this and more. One thing that has not changed, however, even in our modern digital age, is the crucial role that the employee newsletter can play.
BEST EMPLOYEE NEWSLETTERS HOW TO
But how can you make sure employees are actually reading them? Find out how to make newsletters more engaging and more likely to be read.Įmployee communication has undergone massive shifts over the past decade thanks to new technologies, work plans, and office arrangements.
BEST EMPLOYEE NEWSLETTERS SOFTWARE
Employee newsletter software are a time-honored way to keep employees informed and engaged, and they make up a crucial component of any employee communication plan.
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